Mellon x Motive

creative direction | packaging design

Since 2023, Motive Studio has been participating in the Make a Wish 48 Hour Bike Ride. In 2024, to raise funds for this charity event, Motive partnered with Mellon Beer to create 2 custom beers.

Each label’s colour scheme is inspired by the two games Motive was working on at that time, Iron Man and Battlefield.

Abstract geometric art with red, yellow, blue, and white shapes forming circles and polygons, intersecting to form a bicycle.
A person placing a colorful, abstract-patterned can into a group of mixed cans on a white table outdoors with a green leafy background.
Abstract geometric artwork with overlapping shapes in shades of blue, white, gray, and black, intersecting to form a bicycle.
Six cans of malt beverages with colorful, abstract geometric labeling, placed on a white surface with a green bush background.