Maxis Celebrates 25 years of the sims

motion graphics | social media

To go along with The Sims franchise celebration of their 25 year anniversary, Maxis Studio - the main Sims studio - put together a campaign that consisted of developer interviews. The interviews were used to create blogs and a video campaign on LinkedIn.

The existing Maxis Studio branding was used to create 10 motion graphic videos and thumbnails.

A woman with curly hair smiling, sitting with her hand on her head, against an orange background with brown geometric shapes, celebrating 25 years of The Sims, with text indicating the celebration and her name, Lexi McIntosh, Brand Manager.
Group of The Sims characters and a woman celebrating 25 years of The Sims, with pink background and white text.
Screenshot of a website page from Maxis celebrating 25 years of The Sims game with profiles of six team members, each with a colored background, photo, name, and description, organized in a grid with pagination at the bottom.
Facebook feed on a smartphone showing a post from Maxis Studios - EA about a character named Ash contributing to projects and pride celebration, with an image of two animated characters talking in a colorful room.