Westcoast Connection logo with the words 'Travel. Learn. Volunteer.' on a purple background.

Westcoast Connection

creative direction | brand identity

Westcoast Connection is a teen travel provider that specializes in North American Teen Tours, International Travel, Community Service programs, and Study Abroad Programs.

The need to rebrand was prompted by their steady growth over the past decade and expansion of their product line. Their new identity would have to now cater to a global market and be able to represent their variety of offerings.

Website creation in collaboration with VERB Interactive.

Color palette and logo design concept for Westcoast Connection with color swatches, font styles, and textual details.
Multiple smartphones displaying travel booking app screens with accommodations, itinerary, and profile information on a purple background.
Business stationery for Westcoast Connection including a trip planner, a card, and a flyer, all with purple and white branding.
Multiple overlapping screenshots of a website offering summer program information for Australia and New Zealand, with images of people outdoors and scenic landscapes, on a purple background.
Collection of travel brochures and flyers spread out on a purple surface, featuring images of tourists, landmarks, and outdoor activities.